@Thenomain I think B3 was gearbox's make it or break it moment. In fact, we may be a little lucky to be seeing Borderlands 3 at all.
They made the BONEHEADED move of releasing Borderlands: The Pre-Sequel on Ps3 a few weeks before the retail release of the Ps4, but then didnt also provide a Ps4 version of the game. (So, people bought ps4s and passed on the ps3 borderlands because it wasnt ps4. Sales were severely impacted).
Then...Battleborn. To this day I'll argue that the game had amazing potential, but it was a MOBA styled shooter with an eccentric cast of characters that was released the same day as another FPS featuring an eccentric cast of characters: OVERWATCH. Battleborn went head to head against Overwatch and lost. They didn't just lose; they got curb-stomped. A few weeks after launch very few people were playing Battleborn at all. Despite liking Battleborn more than Overwatch, I couldn't matchmake for shit because eveeeeryone was playing Overwatch.
So Borderlands 3 is the obvious "oh god please save our company" move. Go with the moneymaker. Still, I have a suspicion that Gearbox almost didn't survive those last 2 losses.