@mietze said in Getting Young Blood Into MU*'ing:
I think the folks who seem to think that there is some magical marketing technique or some interface that will radically make it so that mushing is hot amongst those 20 something that are interested in online RP--i think that's engaging in some denial right there.
Precisely this.
I could pay for ads on Google and similar all I want, but the chances of gaining any new long-term players is still slim. I'd probably get some early bites and then people would wander off.
We have to consider the culture and style heavily. There's a lot of different kinds of text-based roleplay, too. Back on Livejournal, I'd see people 'scene set' in a post and then everyone would RP through the comments. When I moderated a forum of tweens & teens for work, I saw TONS of roleplay, but people were constantly cycling through and trying new characters or the same character in different places/situations/times/etc. There was a lot of RP, but almost none of it (even ignoring the 'interface') like ours. GTAV has a mod/servers to roleplay, but it's a mix of avatar action, /me emotes, and voice chat. I'm sure PBEM still exists.
I've tried or witnessed all of these and the core approach is wildly different to us. We sit down, as @Ghost said, for hours at a stretch. And while things like Ares alleviate that with the portal scenes: look at peoples' reactions to my discussion on asynchronous plots. A lot of us have no interest in doing things play-by-post (which, again, is what a lot of kids these days do in their RP!). That's a huge divide right there.
It's not a fancy web interface. It's not marketing. (I'm part of a huge group of nerdy women here in Austin. I've spoken of MUing to the ones that like 'roleplay:' none are interested in the format. And they range in age from 18 to their 50s.) It's just that we're a different culture and style. People will find us, but... there's no magical 'solution.'