@Aria said in Good or New Movies Review:
@Auspice said in Good or New Movies Review:
I think one of the few cases in recent years where a company truly made strides as opposed to 'just slap a rainbow on it and make us some $$$' was Target. Because they took a holistic approach to inclusivity. You can find cards at a Target specifically for gay or lesbian relationships, not just 'eh, put some neutral cards out; those will work' type stuff. They acknowledged 'A wife may want a card for her wife' or 'People may want to wish both grooms congratulations' and saw it through.
I think, for a lot of people, that's the sort of thing they want to see. Sure, it's fun to have rainbow mouse ears if you go to Disney, but if that's all they have to offer, it sort of stings too to know that it wasn't worth the effort of putting any more thought into it than 'rainbow stuff = $$$'
As someone who spent years working in marketing organizations, the inclusivity of Target's advertisements was a big deal in the industry. Like, even though I worked at pharmaceutical and financial companies for ten years, it was pretty standard for Target to drop their Christmas toy catalog and find copies of it floating around my office within a few days, with every page that depicted people with physical disabilities, interracial relationships, a nod to their ethnicity, plus sized models, or families headed by same-sex couples with their pages turned down for people to look at -- and not just to steal ideas, but because they honestly enjoyed looking at the catalog.
Honestly, it's probably one of the most wholesome things I've ever seen in a business context because people wanted to improve our advertisements not just for the $$$, but because they were sincerely emotional every time one of their coworkers got all worked up and excited about seeing someone in that book that looked like them and their family. And if you do that enough, it stops feeling like a throwaway and starts looking like real life.
In the same vein, when Aerie/AE made their announcement that they would no longer photoshop their models... their catalogs looked twenty times better. Like, GASP, you could see belly rolls on girls sitting (damn near everyone's belly folds when they sit, it's anatomy, but teenage me thought differently due to models in advertising), you see girls covered in FRECKLES (fuck the people in the advertising industry who thought freckles were bad and began THAT trend), and even larger girls. I absolutely make Aerie/AE one of my stops when I need to shop for new stuff.
(The pants I am wearing rn are actually from them and they are black/red plaid and my favorite pants.)
