@Raemira It isn't so much a startup business; we've been doing this for ages. The online presence angle just went poof ages ago when ebay became useless for it and finding our site was a thing that simply didn't happen, and there was a definite level of 'cannot be bothered' when we were doing OK with a pile of shows.
Before handing things off to me, my mother managed to screw some things up for us (and my husband is helpful, but... sometimes lacking in clue in ways he needs education about re: 'how art shows are different from convention dealer's rooms') and we lost a few shows due to her insistence that our crap displays looked professional. (Just... no, Mom, no.)
Then she retired, and, welp. Now it's my problem to find new venues. Online should be easier than it actually is.
I may send the folks to that link, though. They think it's as easy as television commercials tell them on the news: 'two hours and like magic, you have a website, and then the money rolls right in!'
Meanwhile our digital camera is ancient (2004 called... ), our lighting rig needs either replacement or new bulbs (replacement = cheaper with some LEDs that won't roast me in under 5 minutes) and they don't quite understand that it can indeed take up a whole dining room table to photograph that wee dinky pair of earrings properly, or that 'photograph the earrings, put them in a listing online' often takes as long as making the damned things does.
Oh, you sweet summer children... (Not a phrase that one normally applies to one's septuagenarian parents, but there you have it, really.)
