@Seraphim73 I think you're on to something very important here. Story telling, from the GM's perspective, where the point is not just writing the story, but making every bit player feel that their input mattered, that it affected the outcome.
Ironically, it's one of the hardest things to accomplish.
Many players compete for the attention of staff or other (more or less correctly perceived) 'community leaders'. I've been staff, guild master, and game master enough, virtually and offline, to realise that the more known your name is, the more people you have wanting to lick your feet -- or stab you in the back, depending.
The challenge here, which I think at least formal staff (but honestly, anyone with a big name) is responsible for rising to, is inclusion. The loud and confident players will make themselves noticed. It's the other ones you need to look out for. The quiet ones. The ones who often end up feeling that they weren't really welcome, that their input didn't matter, and that they wouldn't be missed if they left.
They're wrong, incidentally. A game that retains only the loud ones ends up in tumbleweeds or drama fests, or both. Even the most extrovert players need more than 1-2 other players to feel that the world they exist in is alive. They need an audience. And to retain that audience, they need to make room for it, to allow an exchange where sometimes, you're the lead actor and sometimes, you're the guy on third row eating popcorn and clapping.
The quiet ones need catering to too, they need equal opportunities, and they need attention. It can be an ungrateful task because many of them are withdrawn, face social challenges, are drama queens, suffer from various disorders, or are just introverts who may not even -want- to get dragged out and seen (but they still appreciate getting the -offer-).
Players are not obligated to care about this group, the group that I think of as 'the silent ones'. Staff that run official plotlines is. At least to me, that's a very defining difference between player and staff. A good and decent player will try to do what staff have to do too, and make room for everyone that wants to step up. But they don't -have- to.