Speaking of Bioshock;
"If you already own a copy of BioShock and/or BioShock 2 on PC, you are eligible for a free upgrade to the HD version of the associated title.
If you own BioShock, BioShock 2 and/or Minerva’s Den you already own the remastered edition of the associated game. They will be added to your Steam Library automatically when they are released
Now, if you own BioShock on a retail disc for PC, you will need to fill out a support ticket to prove your ownership and -once we've validated it- we’ll get you a Steam key.
If you own BioShock 2 on a retail disc for PC we have a solution in place already for you from the Games For Windows LIVE replacement: Just activate your GFWL activation code inside Steam and you should be all set (Bonus – you even get Minerva’s Den for free!)
If you bought a Digital version that wasn’t Steam? Over the years we have offered DRM-free versions of BioShock from a few Digital Partners, and even offered some SecuRom Digital versions. You should reach out to those websites support rings and they should be able to provide you a new Steam key. "
But because of that they made hacking a bit more difficult in the collection: http://i.imgur.com/gYw547F.jpg