@WildBaboons If it's not for people clueless about WoT? My comments are less relevant. I still think having your key elements on your site is a good idea, but where you draw the line between key and non-key? Enh. I would say "Cairhien" is a key element, but "Cairhien fashion" isn't. YMMV.
As someone interested in playing a WoT game, who is familiar with the theme, I'd still be willing to invest more in a game if I saw the game-runner invested in it, too. If that makes sense. Like, if I show up and see the person spent real energy building this game, I'll know it's less likely to be a flash-in-the-pan, and I'll give you my real energy in return.