We know its culture already. Sales. At least one of its principals has come out and said that.
This whole debacle reminds me of a tea chatter place I frequent. Now I make no secret here that I'm a huge aficionado of tea. This means I tend to know my shit and, more importantly, I tend to know what it is I don't know. (I personally find the latter knowledge more important of the two.) I hang out in a forum of like-minded people: people who like teas (and tisanes) and want to learn more about them.
Into this forum comes someone who suggests we join another forum of people who've been around for longer discussing tea. Several of us eagerly go to join other tea lovers and expand our knowledge and social base.
Uh…
Problem is: in our small tea group we've got people who can meaningfully express the distinction between a <deep breath>Castleton Estates TGFOP 1st Flush Darjeeling</deep breath> and its 2nd flush kissing cousin, explaining why they prefer the "inferior" 2nd flush in most circumstances to the rarer and more expensive 1st flush. And we've got people (well, OK, me) who are currently exploring the bewilderingly huge world of pu'er tea. And we've got a guy now tackling all the weird traditional tea-like beverages like "rooibos" (still have to track down a good source for that to try it out) and making reports on progress. Other problem is: the other "longer, better-established" forum consists of people whose idea of talking about tea is "I just found this place near my home that sells TWINNINGS Earl Gray!"
That tilting the head and looking confused thing? That was my impression when one of us started asking about favourite estate-grown teas and tea-growing regions. There was absolutely zero engagement across the divide because, although we were both "interested in tea" we were interested in radically different subsets of the topic of tea. We drifted off back to our own forum where we were happy and left the others over on their forum where they were happy. We had smug thoughts about their shallow understanding of the topic they purported to love and they probably had their smug thoughts about our pretentiousness.
I'm getting this vibe from the OR crowd, only … they kept coming BACK to tell us about themselves after it was pretty clear we weren't compatible. At least they've cleaned up that part of their act. So far.