@saosmash said in Making a MU* of your own:
d.) advertise actively both on games that allow ad sharing, communities like this one, and if your game is fandom-based, in the fandom where the fans live.
Know your game, you don't have to actively advertise, you can go after a core (@Thenomain's 10 active players) through friends, or by selective adversiting to assure you get what you need. I have a small supers Mu* right now, it has about 10 active players, gets a few more that sporadically log in and out, check up, catch up, and such, and I only put out 3 ads initially. Any others that have appeared are from folks posting it at other places to put an ad on mine, staff haven't done anything more than that. Its growth seems to be every 2-3 weeks, a new one or two friends come by to check it out and stay. I run something every couple of weeks as staff, folks run their own things between. Its not edge of your seat, omg need to log in or I'll miss something, its casual so anyone can log in and do things when they have time.
Just advertise at similar themed Mu*s ad boards, collect some folks and play with them, or invite friends to play.