I swear I never click on random web page ads. I just don't.
But the other day there was a sale for Marvel Unlimited. It was like $50 for a year with a free week before I had to pay, so even though I hadn't read comics in ages I was bored enough to try it. Reading comics on my phone? That didn't seem like fun.
... I've been consuming entire series of New Avengers and Avengers. Damn best money I've spent in a while and it hasn't even been ten days yet. The Incursion series was so damn good! And there's a whole shitload of content there left.
The best part is the app itself. Instead of just lazily displaying one page at a time (and good luck reading that on a small screen) the interface is actually amazing - it auto-focuses on different parts each time I flip forward, making it really good to read. It'd probably be much better on a tablet but mine is ancient and slow as hell.