In the latest 'some rich people are living in fantasy worlds...' RAW WATER.
Fun quote from the Vox article:
“It has a vaguely mild sweetness, a nice smooth mouth feel, nothing that overwhelms the flavor profile,” Kevin Freeman, a shift manager at the store that sells a 2.5-gallon bottle of “raw water” bottled by Live Water for $36.99, told the New York Times. “Bottled water’s controversial. We’ve curtailed our water selection. But this is totally outside that whole realm.”
Yep. They're hipsterizing water... but now with added cholera!