I used to be a CNA in a nursing home, where often the women and men both would douse themselves in whatever cologne or perfume they had available to cover up the smell of ... to be frank, shit and piss. It wasn't pleasant for them, I'm sure, but it was understandable that they did it. Still, I felt a little bad for feeling a bit sick at the scent of floral explosion. When I got transferred to the Alzheimer's wing, this opposite was in effect.
When I worked as a social worker, I didn't really encounter much in the way of men or women dousing themselves with some sort of scent. However, the younger crowd (I worked as a child advocate attached to the Department of Justice's child support program) that came in with their disputes seemed to always have that 18-20 year old dude who was a walking Axe scent billboard at least once a day.