I ran the first event on my game last night, for the first plot that's tangentially related to the metaplot that will probably start rolling come next weekend.
I finally broke the ten player barrier, and had people show up. I haven't run events in a long time, as I'm far more used to DMing than GMing, but everyone seemed to love what I put out, even if it was nothing more than a dispute at the gates of the city.
It's rewarding to be able to finally tell stories that I've wanted to tell and people being really interested and already asking questions to meet with NPCs related to said plots.
No, I don't have a lot people playing. But that's okay. I've worked pretty hard on this theme over the course of a year and people generally seem interested in being apart of it. There's a lot of personal reward in others enjoying it. And I enjoy making stories for them.