@Lithium My store has customer service up at the front and site to store (or Pickup) at the rear. Corporate did a good thing for once and helpfully painted a bright blazing biohazard orange wall about 10 feet high right above where the Pickup area is. Its even marked with a very large sign proclaiming 'PICKUP HERE'. And yet, despite the fact that I can walk in the front door and IMMEDIATELY see this bright paint and sign, every day we have multiple people who will line up for customer service, even people that will wait for upwards of ten minutes, only to say they have an item they want to pickup. And then, when informed that the pickup area is at the back under the BRIGHT ORANGE WALL, get huffy and blame us for them having to wait.
Even better. The bathrooms are stationed directly to the left of the service desk. And I mean directly. They're literally three feet away. There's even a sign on the wall right under the customer service sign that says '& Restrooms'. Yet we get dozens of people every day that will walk up to the service desk and ask where the bathrooms are. Often while standing no more than five feet away from the bathroom door.
In short, people get more and more lazy every day. They can't even be bothered to LOOK for themselves, they want someone else to spoonfeed the answer to them.