@Darinelle said:
Constant, unrelenting darkness is almost never sustainable (except IRL). What's the point of a dismal death march?
Theme is the key to everything, and theme is very rarely set by an entry in a wiki page, post or document.
The most major factor is your actual playerbase and their culture, and new games absolutely come with pre-built cultures. For example it's obvious entire nWoD spheres come with baggage since it's the same players each MU* inherits who were usually playing in them before. So if they're used to ultra-cutthroat political Changeling but your goal for theme is a fantastical adventuring faerie tale cooperative Changeling, you'll have an uphill battle.
Then it comes down to Storytellers. Do you have any? Are they cooperating with you, is communication happening? Some STs really like combat so if you want to run a VampSphere focused on subtle manoeuvring, devastating verbal jabs or Elder/neonate contrasts and all the plot that gets thrown involves hordes of Brood ripping throats then I hope you like the sound of throats ripping.
It would stand to reason that players would be attracted to the kind of game you (as staff) want to run but that's not the case. Look at us here - the question that keeps getting asked is "what is the Next Big Thing going to be?". There are a ton of people who want to jump ship from the crapfest that is TR these days and are just waiting to see if others take the plunge first, if its staff are deemed sane, if their policies involve no deal breakers, if they have the right spheres. Once they make that move they will define that new MU's culture as much or more as its staff possibly will or even can.
So embracing the community isn't just a good idea, it's the only one that makes sense, otherwise you're swimming against the current. Because yes you can absolutely change culture but it'd only happen over time and through day to day effort. When every +job, most PrPs and staff mandate points the way the playerbase will slowly adjust to it - but it's what you do, not put on (even a great) wiki that will count towards that.
Conversely it's where TR truly failed. They are posting one thing but then doing another.