If social combat is treated as lesser than regular combat by staff, it'll be treated that way by players. If you put more emphasis on one thing than the other, then that's what players are going to do. Staff have to lead by example. If you present things a certain way and then say "But my intent was this other thing", it's simply not going to work.
That said, optional social combat rules, even if treated as equal to traditional combat, are not going to really change anything at all. It's true that you could make them be taken a bit more seriously by treating them as equal, but if people can pick and choose when rules apply to them, why have them?
Granted, I primarily only feel this way about tabletop games, I feel non-tabletop games without XP and stuff to gain are a little different when it comes to code. But in a tabletop game, where people actually have something to gain by using the code and following the rules, then everything you do affects the overall fairness of the game.
When it comes to a tabletop game, once social rules become optional, which is how they've been treated for a long time, then that option to opt out of social combat becomes a tactical aspect of the system rather than just a favor for the comfort of the players. It's a decision with consequences.
"I could get screwed, but if I opt out, I can save myself and possibly gain something/protect my character by not engaging in social combat."
Optional social combat rules always benefit the person with something to lose. The person choosing to engage in social combat, because it's what they've built their character around, has a significantly less useful character than everyone else, even though the system itself puts them on generally equal footing.
This is because characters built around actual combat have the option to literally opt out of something they'll have trouble defending against.
The only thing that would make that fair is if you give social characters an equal option. If a combat character comes after a social character with a rocket launcher, the social character's player should be able to say, "Sorry, I don't really do rocket launcher RP with code, my character would probably duck under it", because they didn't build their character around dodging rocket launchers.
Otherwise, you essentially screw an entire type of character and give another type of character a gigantic advantage.